I’m going to keep this short, for two reasons. One, it’s way overdue and outdated. Two, it’s all bad news, and I’ve got lots of good news to share later this week, so let’s not dwell on the negative.

First up, let’s take a look at the total revenue versus goals:

There are no two ways about it, August and September were really lousy months in the money-making department. The root of the problem is that despite my big plans, I really didn’t take the initiative and get things rolling to the degree that I should have.

Fortunately, this month has been far different, but I’m saving that for another post.

Here’s the breakdown of where the (small amount of) money came from in August and September:

The big increase in the purple “Direct Ads” chunk was a nice addition in September of another regular monthly advertiser. Other than that, there weren’t many bright spots in these months.

Thankfully, there is lots of good news on the horizon.